![]() ![]() Nearly 70% of installs currently occur outside North America, creating a high demand for Bible content in multiple languages. One of the biggest ways YouVersion has leveraged its digital format is by adding languages. Over the last 15 years, YouVersion has leveraged industry innovations to help people build consistent Bible engagement habits, including using push notification reminders, gamification features like streaks, and community features like friendships and prayer. ![]() People began to integrate the Bible into their daily lives more frequently because of its proximity on the device that’s always with them. With the creation of the Bible App, the digital format introduced new possibilities for Bible engagement. In fact, every minute of the day, the Bible App is installed 95 times, a verse is shared 1,070 times, and a verse is highlighted, bookmarked, or annotated 3,200 times. With more than 575 million installs to date, YouVersion has continued to evolve to meet the changing needs of its community and is currently experiencing its biggest growth year ever. While some of 2008’s most popular apps are still around (Facebook, Evernote, and Google Earth), many others (AOL Instant Messenger, BoxOffice, and Crash Bandicoot: Nitro Kart 3D) didn't make it to the 15-year mark. “It ended up being one of only a couple hundred free apps available that first day and went on to have an incredible first weekend. ![]() “When we submitted the app for approval, we didn’t even know if it would make it into the App Store on opening day or even at all,” said Gruenewald. This not only surpassed the goal Gruenewald had hoped to reach by the end of that year, but it was also more than six times the App Store average that weekend. In the same three days, the Bible App saw more than 83,000 installs. In July 2008, Apple CEO Steve Jobs and YouVersion CEO Bobby Gruenewald had something in common: they were both surprised by their organization’s success on launch weekend of the App Store.Īfter just three days, Jobs reported a staggering 10 million app installs, an average of 12,500 installs for each of the 800 apps available. ![]()
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